Privacy Policy
Last updated: 10 July 2026
Emma's Summer respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and who we may share it with.
Who We Are
Emma's Summer is a trading name of Scalix Commerce Limited, which is responsible for the personal information collected through this website.
Registered address: RM03, 24/F, HO KING COMM CTR, 2-16 FAYUEN ST, MONG KOK, HONG KONG
Company registration number: 78183464
Email: info@emmasummer.co.uk
Information We Collect
When you visit our website, place an order, contact us or subscribe to our emails, we may collect:
- your name, email address and telephone number;
- billing and delivery addresses;
- order, payment, return and refund information;
- messages sent to our customer service team;
- marketing preferences;
- IP address, browser, device and website activity;
- cookie, analytics and advertising identifiers.
We do not normally store your full payment card details. Payments are processed by the payment provider selected during checkout.
How We Use Your Information
We use your information to:
- process, deliver and manage your orders;
- provide customer service and tracking updates;
- handle returns, refunds and complaints;
- process payments and prevent fraud;
- improve our website, products and services;
- send marketing emails where permitted;
- analyse website use and measure advertising performance;
- comply with legal, tax and accounting obligations.
You can unsubscribe from marketing emails at any time using the link at the bottom of our emails.
Who We Share Information With
We may share information where necessary with trusted service providers, including:
- Shopify;
- payment providers;
- suppliers, warehouses and fulfilment partners;
- delivery companies;
- customer service and email platforms;
- review and fraud-prevention services;
- analytics and advertising providers, including Meta and Google where enabled;
- legal, accounting and regulatory authorities where required.
We do not sell your personal information.
Analytics and Advertising
We may use services such as Meta Pixel, Meta Conversions API, Google Analytics and Google Ads to understand how visitors use our website, measure advertising results and show more relevant advertisements.
These services may receive information such as your IP address, device and browser information, pages viewed, products added to your basket and purchases completed.
Where required, these technologies are used according to your cookie preferences.
Cookies
Our website uses cookies, pixels and similar technologies to:
- operate the website and checkout;
- remember preferences;
- analyse website traffic;
- measure and personalise advertising.
You can manage cookies through your browser and through any cookie settings made available on our website. Disabling certain cookies may affect how the website functions.
International Processing
Scalix Commerce Limited and some of our suppliers, fulfilment partners and service providers may be located outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure it is protected in accordance with applicable data protection requirements.
How Long We Keep Information
We keep personal information only for as long as reasonably necessary to:
- fulfil orders and provide customer service;
- manage returns, refunds and chargebacks;
- prevent fraud and resolve disputes;
- comply with tax, accounting and legal obligations.
Your Rights
Depending on the law that applies to you, you may have the right to:
- request access to your personal information;
- correct inaccurate information;
- request deletion of your information;
- object to certain uses of your information;
- withdraw consent;
- unsubscribe from marketing;
- complain to a data protection authority.
To exercise your rights, contact us at info@emmasummer.co.uk. We may ask you to verify your identity.
Security
We use reasonable technical and organisational measures to protect personal information. However, no online system can be guaranteed to be completely secure.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.
Changes to This Policy
We may update this Privacy Policy when our services, technology or legal obligations change. The latest version will be published on this page.
Contact Us
For privacy questions or requests, please contact us at info@emmasummer.co.uk